When I read about their pledge at the beginning of the book I wondered how they would manage this, but throughout the book, no military language can be found. Words such as combat and slash have become commonplace in the language of climate change. The book also avoids the use of military language, something which I find interesting. I would say on reflection that despite the tough and quite complicated and technical subject matter that they have done a pretty good job at making it accessible to a wide range of audiences. “ Our goal is to present climate science and solutions in language that is accessible and compelling to the broadest audience, from ninth graders to pipe fitters, from graduate students to farmers.” In terms of language, the book has a noble vision. If it is the case that it has been printed on paper which was not sourced responsibly, then that is regrettable. Again, I only pick up on this because of the nature of the message that the book is intending to communicate, but I could not find a FSC or PEFC logo anywhere on my edition of the book. I don’t know if it was because it is designed to be a coffee table book, but I do think that bearing the subject matter in mind, the design could have been slightly smaller and more in keeping with sustainability. About the bookįirst of all, in terms of aesthetics, the book is stunningly well produced, with many exquisite pictures and a good layout. I was really excited when I heard that a new Paul Hawken book was being released especially based on all of the promotional material that I had seen before its release. But there are countless others, such as Ray Anderson of Interface carpets who have read The Ecology of Commerce and had their lives changed. I know reading The Ecology of Commerce marked a major turning point in how I viewed businesses. Paul Hawken fights for a robust version of sustainability where the triple bottom line is fully implemented and adhered to. This is a major contribution to the literature in defining what businesses role is in society. The work that Paul Hawken is best known for is his seminal work, The Ecology of Commerce. This article looks at Paul Hawken’s latest work, an edited book which claims to be: “ the most comprehensive plan ever proposed to reverse global warming.” One thing is for sure, is that if this book even gets close to achieving its stated aim, it will be a masterpiece.
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